Pricing Strategies
Leverage pricing as a lever for customer communication, bottom line growth, and sustainability all in one
WHAT
Price shapes customer perceptions and behaviours. The right pricing strategy can simultaneously drive customer sustainability behaviours and bottom line growth.
Integrating pricing strategies with ESG initiatives helps to fortify brand positioning, and unlock profitability whilst supporting ESG strategies.
UK consumers are willing to spend 9.7% more, on average, for sustainably produced or sourced goods, as almost 9 in 10 report experiencing first hand disruptive effects of climate change in their daily lives
BUSINESS BENEFITS
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Unlock new profitability opportunities
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Change customer perceptions
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Differentiation vs. competition
ENVIRONMENTAL BENEFITS
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Encourage sustainable consumption
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Raise awareness for sustainability issues